What Is Brand Marketing? Expert Strategies for Growth
A brand’s marketing strategy should not just be an advertising message but a way to connect with your consumer. Brand Marketing includes all efforts by entrepreneurs to promote their goods and services through the customer experience.
Brand marketing is both a strategic and creative process used to identify, attract, engage and retain customers. It engages audiences by leveraging an organization’s product strengths, people & culture, brand personality, community connections, and unique business model.
Brands are everywhere, affecting every aspect of our lives. As consumers become savvier about brands, business owners are tasked with developing ways to make their brands unique to stand out from the competition. This article discusses how to market a brand successfully.
How Do I Create a Brand Marketing Strategy to Grow My Business?
The best-laid plans can be undermined if you don’t consider how your strategies are executed within the market. The most successful companies will create unique messages for each channel where their prospects can find them.
Creating a brand marketing strategy for business growth is done by taking into account the target audience for your products, developing an idea of what you want to accomplish with your marketing efforts, and how to measure whether or not your strategy is effective.
Research shows how essential it is for brands to understand their target audience before creating any strategy. By understanding your current or prospective customers’ personal beliefs, values, behaviors, and motivators, you can help them see why your products are relevant to their lives.
Brand marketing is how marketers define, build and manage the value of a brand in all types of relationships with:
- Shareholders, and
- Others that influence or interact with the organization.
Brand marketing strategy helps companies connect to customers through compelling communications, influencing purchase decisions, and creating greater customer loyalty.
Examples of Brand Marketing Strategies
Now that we’ve discussed what brand marketing is, let’s offer some examples of expert strategies for growth:
1. Define Your Brand Statement
Your statement should accurately reflect both your products and company culture. It also needs to fit on a single strip of paper, making it accessible for customers when they’re in-store or online.
2. Build a Strategic Brand Platform
Position yourself and your product at the top of mind awareness among consumers by creating highly relevant and timely content for social media platforms such as:
- Facebook, and
Include images whenever possible to better connect with potential customers on an emotional level using their preferred method of communication: visuals.
3. Narrow Your Focus
Narrowing your brand’s focus helps your business make the most of its online marketing efforts. When you hone in on a specific customer and product, targeting particular demographics and communicating with them becomes easier.
4. Create “Brand Moments” to Differentiate You From Your Competition
Create meaningful connections between your company and customers by giving away free samples and responding quickly to feedback about your products or services.
Visuals help connect with potential customers on an emotional level through their preferred method of communication, and narrowing your brand’s focus helps make the most of online marketing efforts.
Create “brand moments” that differentiate you from your competition, like Apple’s product launches or Nike’s influential sponsorships.
Should I Consider an Agency for Brand Marketing?
As a business owner, you may not have the time or expertise on staff to craft a compelling brand marketing strategy. In some cases, hiring an outside agency can be beneficial.
Consider a full-service agency, like PromoFuzz, for brand marketing. Agencies offer services like market research, strategic planning, and advertising support to give your business an edge in the marketplace.
An agency can help your business develop a brand marketing strategy to meet business objectives and increase sales.