Keyword Research

Keyword Research With Promo Fuzz

 

 

When it comes to having content that converts, keyword research is essential. For those who are new to the term, keyword research is basically the process of finding words and phrases that potential customers are searching for online.

Finding the right keywords can be tricky- you don’t want to choose something that’s too popular (you’ll get lost in the search results) or too obscure (you won’t get any traffic). The best keywords strike a balance between the two extremes.

When it comes to having content that converts, keyword research is essential. For those who are new to the term, keyword research is basically the process of finding words and phrases that potential customers are searching for online.

Finding the right keywords can be tricky- you don’t want to choose something that’s too popular (you’ll get lost in the search results) or too obscure (you won’t get any traffic). The best keywords strike a balance between the two extremes.

What Is Relevant Keyword Search?

Keyword search is the process of finding words and phrases that potential customers are searching for online. The goal is to find keywords that are relevant to your business and that people are actually searching for. For example, if you sell yoga mats, some relevant keywords might be “yoga mats,” “non-slip yoga mats,” or “extra thick yoga mats.”

To find relevant keywords, you can use a keyword research tool like Google AdWords Keyword Planner or KWFinder. These tools will show you how many people are searching for a particular keyword, as well as how difficult it would be to rank for that keyword.

Types of Keywords or Phrases

There are a few different types of keywords or phrases you’ll want to use on your website:

  1. Commercial – These are keywords people use when they’re ready to buy something. For example, “yoga mats” would be a commercial keyword because someone who searches for that is likely looking to purchase yoga mats.
  2. Informational – These are keywords that people use when they want to learn more about a topic. For example, “how to choose a yoga mat” would be an informational keyword because the searcher is looking for information, not necessarily looking to make a purchase.
  3. Navigational – These are keywords that people use when they already know what they want, and they’re just trying to find the right website or product. For example, “lululemon yoga mats” would be a navigational keyword because the person searching knows they want to buy yoga mats from Lululemon.
  4. Transactional – These are keywords people use when they want to buy something online. For example, “buy yoga mats” would be a transactional keyword because the person wants to make an online purchase.Choosing the right keywords to use for your business

Choosing the Right Keywords

Now that you know the different types of keywords, it’s time to choose which ones you want to use on your website. When selecting keywords, there are a few things you’ll want to keep in mind:

  • Relevance – The keyword should be relevant to your business or website.
  • Search Volume – The keyword should have enough monthly searches that it’s worth targeting.
  • Difficulty – The keyword should have a low difficulty score, so you have a chance of ranking for it.
  • Competition – The keyword should have low competition, so you’re not up against too many other websites.

Once you’ve chosen the right keywords, it’s important to use them throughout your website content- from titles and headings to blog posts and product descriptions. Using relevant keywords will help your website show up in search results when people are looking for what you offer. Choosing an agency to help with your SEO efforts can make all the difference. The right agency will have experience with keyword research and be able to help you choose the best keywords for your website.

By now, you should have a good understanding of what keyword research is and how it can benefit your business. If you’re not already using relevant keywords on your website, now is the time to start. And if you need help choosing the right keywords or improving your SEO, we’re here to help.

 

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