What Are Google Rankings?

Google ranks are the order in which websites are displayed when users search for specific keywords. Search engine users fill out a form with queries, and the results are links to pages that feature those words or phrases. The higher a site appears on the list, the more popular and relevant it likely is to the keyword searched.

Google’s search engine is based on the Google algorithm, which is a set of complex mathematical calculations that determine how content should be ranked. The ranking systems use algorithms to connect every page on the internet to your site and rank them in order of relevance.

Google rankings are just as crucial to businesses looking to drive traffic to their site through SERPs (Search Engine Results Pages). In this article, we’ll look at Google rankings and how you can ensure your content reaches the top.

How Does Google Rank Content?

Google’s ranking systems are getting better and more complex every day. Their aim is to discover the most relevant results for their users, helping them find what they need without wasting time.

For Google to rank content, many variables are examined during search engine optimization, including the words in your query, the relevance and usability of web pages, the authority of sources, and your location and settings.

Google uses many other factors in determining rankings, including:

  • Links between sites
  • Keywords presented in the content,
  • Meta titles and descriptions that help searchers find your site in SERPs

Google search engine rankings are determined by a range of factors that can be broken into two main categories: On-page signals and off-page signals. On-page signals include:

  • Website structure
  • Meta tags
  • Internal links
  • Page titles, and
  • Content relevance

Off-page signals focus on a site’s backlink profile from external sources such as other websites or social media sites. For Google rankings, it’s crucial to maintain an active presence online through social media, your own blog, and guest posting, so you have greater control over your brand message.

How Can an Agency Help You With Google Rankings?

More and more businesses are looking for ways to improve their digital marketing efforts with SEO.  This can be invaluable because it helps increase exposure, improve reach and drive conversions.

Working closely with an agency can help grow digital marketing efforts, such as SEO and PPC campaigns, even further than what you’d be able to do yourself. When it comes to SEO, Google ranks sites higher if they have content relevant to what people are searching for.

An agency can help you with SEO strategies to help you improve your Google rankings by :

  • Crafting a unique and valuable content strategy for your business.
  • Optimizing every page of your website so they’re crawlable by search engine bots.
  • Helping you improve link-building efforts that often fall to the wayside with limited internal resources.

As digital marketing evolves, new SEO trends and tactics will emerge. So it’s essential to choose an experienced agency that is up-to-date on these changes and can help you remain at the forefront of digital marketing.


Google rankings are crucial for your business. By hiring an experienced agency like us here at PromoFuzz, you can have peace of mind that your Google rankings will be handled by a team of reputable experts who know the latest trends and how to utilize them.