How to Do Effective Keyword Research: Help Your Content Convert!
Effective keyword research is the key to helping your content convert. When it comes to SEO, there are a lot of factors that go into ranking a website. However, one of the most important is keyword research.
To do effective keyword research, you need to know the different types of keywords, what your customers are searching for, and know how to use them in your content. Keyword research is the process of using relevant keywords in your content to rank higher in search engine results pages (SERPs).
In other words, if you want your content to be found by potential customers, you need to use keywords they’re searching for! In this article, we’ll look at the steps to doing effective keyword research and how to utilize it in your website content.
How to Effectively Research Keywords: Consider Your Audience
There are a few different methods you can use to research keywords. The most important part is to think like your customer. What words or phrases would they search for when looking for your product or service?
One way to start is by using keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer. These tools will give you insight into the volume of searches for specific keywords and how difficult it will be to rank for them.
To decide your method, let’s look a bit more in-depth at the different types of keywords and how they’re used.
What are the Different Types of Keywords or Phrases?
Keywords and phrases come in different varieties and are used for specific purposes.
There are a few different types of keywords or phrases you’ll want to use on your website:
- Commercial
- Informational
- Navigational
- Transactional
Commercial keywords are the ones people use when they’re ready to buy a product or service. These keywords usually include words like “buy,” “order,” or “purchase.”
Informational keywords are used when people are looking for information about a topic. These keywords typically include words like “how-to,” “what is,” and “where to find.”
Navigational keywords are what people use when they already know the name of the business or website they want to visit. For example, if someone wants to visit the Nike website, they might type in “Nike” as their keyword.
Transactional keywords are similar to commercial keywords in that they indicate someone is ready to make a purchase. However, these keywords also include words like “coupon” or “discount.”
Keywords can also be categorized by their length:
- Short-tail keywords
- Long-tail keywords
Short-tail keywords are usually one or two words and are more general. For example, “shoes” is a short-tail keyword.
Long-tail keywords are longer, more specific phrases. For example, “men’s size 12 black running shoes” is a long-tail keyword.
How to Utilize Keywords
Once you have your list of keywords, it’s time to start using them in your content. Use them in the title, throughout the body, and in the metadata (the “description” tag that appears in SERPs). However, don’t overdo it! Using too many keywords, especially if they’re not relevant to the rest of your content, can result in search engine penalties for “keyword stuffing.”
When you’re incorporating keywords into your content, there are a few things to keep in mind. Don’t stuff your content with too many keywords. This will turn off potential customers and result in search engine penalties for your website.
Unfortunately, many businesses make the mistake of using keywords that are either too broad or too specific. As a result, their content doesn’t rank as well as it could, and they miss out on potential customers.
To avoid this, you need to find a balance between broad and specific keywords. For example, if you sell shoes, “shoes” would be too broad of a keyword. However, “men’s size 12 black running shoes” would be too specific. Instead, try something like “running shoes.”
Keyword research may seem like a daunting task, but it’s essential for any business with an online presence. By doing effective keyword research or utilizing an agency for your keyword research needs, you can help ensure that your content is seen by potential customers and convert them into paying customers!