4 Examples of Digital Marketing That Will Grow Your Business
Digital marketing is a powerful and fast-growing tool that can help your business grow. Digital marketing is a broad term for any type of advertising done online. You may be familiar with terms such as social media, email marketing, search engine optimization (SEO), SEO management, content marketing, website design and development, and pay-per-click (PPC) campaigns.
Examples of digital marketing that will grow your business include:
- Social Media Marketing
- SEO Management
- PPC Campaigns
- Email Marketing
Here are three examples of digital marketing strategies anyone can use to increase their bottom line:
1. Social Media Marketing
Social media marketing allows you to engage directly with clients and prospects on a one-to-one basis. It also enables your business to advertise without breaking the bank – it’s free! Start by setting up a Facebook page for your company; this way, potential customers will be able to like and follow your business.
Twitter is another excellent resource that can be used for direct engagement with clients and prospects.
By setting up accounts on these networks, you will not only gain information about what your customers want, but it can also help you establish your company as an authority in its field of expertise.
Social media marketing can be done on your own – it’s free – and the benefits are endless.
2. SEO Management
Your website’s search engine optimization (SEO) management is essential in terms of increasing traffic to your online presence. This type of marketing may entail changes to the code in your site’s HTML, ensuring proper keywords are being utilized throughout the site and adding descriptions or “snippets” that relate directly to the content found within each webpage.
There are a plethora of resources on SEO tactics and management out there, but for the most effective SEO strategy, seeking the help of an agency is the best step you can take for your business.
Otherwise, there are courses, SEO starter guides, and how-to resources available for you to take advantage of!
3. PPC Campaigns
PPC (pay per click) campaigns are a popular type of digital advertising where you only pay for the ad when it is clicked on. With search engines such as Google AdWords, you can reach millions of potential customers at any given time with just a few clicks and minimal effort in terms of implementation.
PPC campaigns can be highly successful with the help of an agency like PromoFuzz, an expert on digital marketing. Agencies have in-depth knowledge on how to create the most relevant keywords and how best to structure these advertisements for maximum conversions.
Another great way of utilizing PPC is through social media. Facebook, Twitter, LinkedIn are all excellent mediums that can be used with this type of advertising.
4. Email Marketing
Email marketing is an excellent way of staying in touch with existing and potential customers on a more personal level than social media allows.
By setting up an email marketing campaign, you can target those who have visited your website but not bought from you yet. You can also send messages to those who may be interested in buying your products or services further down the line, as well as those that have previously purchased from you.
Email marketing is highly targeted and therefore ensures that each message goes to those most likely to be interested, which increases your response rates significantly!